Clicktivism, yay or nay?


(Picture source)

We cannot deny the world is changing as media technology are rising to its peak. Everything is unpredictable and we do not know what may happen tomorrow. Activism has been happening for decades now to protest for equality and freedom of speech such as the Occupy Wall Street movement in New York City.

But today, I’ll be talking about something current that happened in April 2014, “Bring Back Our Girls” that happened in Nigeria. Never heard of it? Watch this video:

#BringBackOurGirls happened when around 300 high school girls were abducted by members of the Islamic militant group Boko Haram that mean Western education is forbidden.

One main issue: this happened in April but why did it hit news worldwide only a few days ago? Clicktivism. Clicktivism allowed the worldwide spread of the news through social media technologies such as Twitter, Instagram and Facebook. The campaign started with hashtag #bringbackourgirls happened as it was tweeted and mentioned by celebrities such as singer/actress Vanessa Hudgens, models Marvin Cortes and Kendall Jenner.



IMG_0489 hh

 (Photos by me)

This then again has brought much awareness to their fans and followers which majority are youths! Kendall Jenner for example is a role model for many of the youths. When she started tweeting about it, it got viral. They begin to like their photos and retweet their tweets with the hashtag or start tweeting about #bringbackourgirls.

Click to help save them! Press like and share to make a change! Share to increase awareness! Seen this on Facebook? Yes, it’s the start of clicktivism or slacktivism. Amnesty Australia has a page to get actions taken as long as you send a message. Click here to send a message.

What I’m trying to say is that without clicktivism, #bringbackourgirls wouldn’t be trending worldwide right now and the rate of awareness will be low. Yes, with the influenced of the famous celebrities holding a paper with the hashtag on it allows the digital chatter around the hashtag on various social media but by clicking or signing a petition genuinely helps? Who’s actually out there in Nigeria helping to search for the girls?

Think about it.



Howard, E. (2014). Bring back our girls: global protests over abduction of Nigerian schoolgirls. Available: Last accessed 9th May 2014.


Ries, B. (2014). Bring Back Our Girls: Why the World Is Finally Talking About Nigeria’s Kidnapped Students. Available: Last accessed 9th May 2014.





About Vivyan Foo

19 years young. Internet, EDM & Food 🙌
This entry was posted in Uncategorized and tagged , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s