Hollywood is known as a physical place in Los Angeles, California and also not forgetting it is also represents the American film industry. On the other hand, Bollywood represents Hindi-languaged film industry that is based in Mumbai, India and it’s not a physical place like Hollywood. These two film industries are entirely different from where it embarked but today, similarities can be found between these two film industries.
Cultural hybridity as mentioned by Ritzer (2007) is the main reason where the local and global cultural production are self-consciously combined and homogenised. Bollywood began in 1899 while Hollywood started a decade later in 1910 and was told that some Hollywood movies are a “copycat” from the Bollywood plots and scenes and I cannot deny. As from Appadurai (1996) mentioned that global mediascapes has influenced the production of films around the world and contributes to cultural mixing. This is also supported by Thussu (2006) where “the boundaries between then modern and the traditional, the high and low culture, and the national and the global culture” are blurred by the shifting of cultural flows.
Hybridisation with the Asian contra-flow including the Chinese and Hong Kong industries are emerging dominantly in the US. This can be seen through the cross-cultural films in movies such as Rush Hour and The Medallion staring Hong Kong actor Jackie Chan where they incorporated the Chinese martial arts (Kung Fu).
On the other hand, ‘Bollywoodisms’ have been incorporated into plenty of American media and films. Examples can be seen through the British film Slumdog Millionaire (Boyle, 2009) staring Dev Patel that was co-directed in India itself. Somehow, Hollywood worldwide’s revenue is so much higher than Bollywood’s. This is because Hollywood films has a global coverage and are broadcast in most countries whereas Bollywood films are mostly shown in India and East Asia itself only but somehow Bollywood has higher vieweship compared to Hollywood.
To sum it all up, no matter Bollywood or Hollywood or any other film industries, the industry itself has went through a profound transformation over the years to suit the audience’s preferences.
Schaefer, D and Karan, K (2010). Problematizing Chindia: Hybridity and Bollywoodization of popular Indian cinema in global film flows, 6(3) pp. 309-316
o’Shaughnessy, M & Stadler, J. (2014). 10 Hollywood movies you probably didn’t know were a direct copy of Indian films. Available: http://ibnlive.in.com/news/10-hollywood-movies-you-probably-didnt-know-were-a-direct-copy-of-indian-films/484753-79.html. Last accessed 24th Aug 2014.
passionate_ashu (2011) Bollywood in Comparision with Hollywood. Hubpages.com, weblog. Last accessed 24th Aug 2014.