Research? What?


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Research is a word often used by people such as students in universities and researches in the industries but the real thing is, everyone does researches. When you’re searching for a recipe, you’re doing a research. When you’re browsing through Asos for the latest fashion feature, you’re doing a research. We do research, all the time! Research simply means “looking for information about something.” (Berger, 2014) By doing research, we get to choose from choices we find and these are called everyday research. Students like us in universities do not do everyday research however, we do scholarly research. The difference between scholarly research from everyday research is it is more systematic, more objective and targets the knowledge of an individual on a subject. (McCutcheon, 2015)

There are steps to be taken in order to conduct a systematic scholarly research:


(Picture’s source)

Scholarly research can again be broken down into Qualitative research and Quantitative research. Qualitative vs Quantitative.

If I had to choose on aspect to research on, I would choose to do a research on how media and especially social media impact the way of thinking and how they shape adolescences these days. We cannot deny that we are not slightly attached to our Facebook, Instagram or the television as it now plays an alternate route for getting information, news and updates about the world besides our social life. I believe the breakthrough of social media and the development of the media content has brought many advantages and improvements in our lives but without a doubt there are also detrimental circumstances.

I would want to look further into how media alters one’s perspective and attitude. An example would be how and why media have such a great impact on one’s body image and how do we prevent it from further destructing adolescences.

“Magazines and television are often blamed for portraying an ideal body image that causes people to question their looks and lose confidence in themselves. But what about the role social media plays in moulding attitudes to the way we look?” – BBC News 

 Issues starts to rise that may influence one’s mental and physical state such as jealousy, hatred or in some cases one might feel not up to par physically, compared to their friends on social media. Thus I would like to research on how and why media, especially social media, transform, alters or affects one’s mind and attitude.

Hopefully I’ll get this right! Or I might change my options as soon as I’ve found another interesting topic to search on.




Berger, Arthur A. 2014, ‘What is research?’, in Media and communication research methods : an introduction to qualitative and quantitative approaches, 3rd ed., SAGE, Los Angeles, pp. 13-32

McCutcheon, M. 2015 ‘What is media research?’ powerpoint slides, Research Practices in Media and Communication BCM210, University of Wollongong, viewed 17th March 2015.

Roxby, P 2014, ‘Does social media impact on body image?’ BBC News, viewed 18th March 2015. <;


About Vivyan Foo

19 years young. Internet, EDM & Food 🙌
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3 Responses to Research? What?

  1. maddybyarrow says:

    Hello Vivyan,
    I feel you have done a great job in discussing and describing media research. Your use of pictures makes your blog more engaging and easy to understand, especially since I’m a very visual person. I like how you’ve included many hyperlinks allowing me to research further into your discussion of your given topic. I’m keen to follow and read your blog as you investigate into social media and its effect on human beings. I believe the media is very influential, as we are all constantly glued to technology trying to keep up with what’s hot and what’s not. I’d be interested to see why we are so attached and influenced by the media?? You gave an example of how magazines portray body image, which promotes skinny bodies rather than large. However, on that note are we starting to promote larger body types? Take the song, “All About the Bass” by Meghan Trainor, she is not promoting but actually undermining girls who are slim…. Maybe times are changing??
    Look Forward to Reading More…
    Maddy 🙂

  2. Vivyan Foo says:

    Hey Maddy! thank you for your opinion on that! Yeah now that you’ve mentioned it, I kind of agree with it too. But i’m pretty intrigued myself too about this topic of research, we’ll see how it goes! 😉

  3. sezzynator says:

    I agree with Maddy you have done a great job with this blog. Its so easy to read and understand and I really like the style that you write your blogs. I’m excited to see what other blogs and topic you choose to write about and again great blog 🙂

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